SEAN PAUL X DUA LIPA

“NO LIE”

It was an honor to concept out and direct this music video which to my amazement has well over a billion views. i collaborated with the team at island records and a SURPRISINGLY small PRODUCTION crew. No surprise that Sean Paul and Dua Lipa are both fantastic collaborators.

vice principals & GQ

“Danny McBride &
Walton Goggins
Ruin America”

I have partnered with GQ several times to develop and direct digital content in cross-brand promotion with TV shows. this one involved working closely with Danny McBride and Walton GOGGINS to create some hilarious scenarios and moments on the set of their GQ cover photo shoot for vice principals.

LINKEDIN

“GET CLOSER”

DIGITAL SERIES

I collaborated with the fantastic group at Archer’s Mark to develop a series of character portraits about the real people and subculture of a company that builds rockets. LinkedIn wanted to tell the story of how stronger interpersonal connections can hugely impact job-seeking and role-opportunities. I COLLABORATED ON THE SCRIPTING, CASTING AND directed the spots, aiming to invite the team members to be themselves.

Google Pixel

“Creator Campaign”

I teamed up with Google AND PORTAL-A to launch a multi-year CAMPAIGN to bring to life the reasons to switch to the new Pixel. I worked with THE FULL team of copywriters, editors, marketing managers and product managers, and I directed SOME OF the campaign which authentically highlighted the new Pixel by featuring many recognizable early adopters such as Gordon Ramsay and Marshmello.

Across five seasons of campaigns, 1 in 3 US millennials saw the content, generating 10m clicks to the GStore. Beyond the 100m views, the campaign drove a 13% increase in purchase intent.

NINTENDO

“JUST DANCE”

HERO CAMPAIGN

Over 2 years I worked with the internal marketing team at Ubisoft to script and fine-tune the details of several high-energy spots for the game “Just Dance” which I also directed.

TIK TOK

“REAL VIDEOS THAT MAKE YOU SMILE”

DIGITAL CAMPAIGN

It may seem hard to remember by now, but it wasn’t that long ago that NEXT TO no one knew what Tik Tok was. At that time, the great people at Channel entrusted me to creatively strategize and direct a series of authentic spots that would share the many stories of real people who were finding their voice on the platform.

I worked directly with TikTok’s internal cross-network teams to  develop the creative brief for the “Real Videos” campaign, interview and cast an array of creators, and brainstorm the content-based spots. I also remote-directed the shoots (in the wild days of Covid lockdown).

Please reach out to see more of my work in ads, film, music videos, digital content, metaverse.