THE AWESOME GROUP AT DDB PRAGUE BROUGHT me on to help McDonalds activate markets across Europe. I worked with the creative team and developED, WROTE, and directed the collage-driven spot AIMED AT communicatING how McDonalds’ new self-service kiosks suit YOUR EVERY mood.
COACH “FALL STATEMENTS”
DIGITAL CAMPAIGN
The great people at sawhorse ENTRUSTED ME to creativE direct and also direct thIS series of spots TO show how coach’s Fall offerings takes you many places.
I COLLABORATED DIRECTLY WITH COACH’S video, photo and marketing teams to develop the brief, write scripts, develop the visual vocabulary, and dial in all production details.
SLIVINGLAND
A Roblox Game/Experience from Paris Hilton
Coined the “Queen of the Metaverse,” Paris Hilton wanted to build “an immersive experience that embodies creativity, entertainment, and collaboration.” (“Sliving” being Hilton’s catch phrase that fuses “slaying” and “living your best life”).
When Paris Hilton and 11:11 Media approached Sawhorse Interactive, they ENTRUSTED ME as creative lead. I CAME UP WITH THE GAME CONCEPT AND DESIGNED THE ENVIRONMENTS, leading a group of developers, modelers, and animators.
I also wrote and directed the Y2K-infomercial campaign for the experience which starS Paris Hilton.
YOURS TRULY INVITED ME TO CREATE A PIECE ABOUT DANCER AND CHOREOGRAPHER IAN EASTWOOD. THEY SET ME FREE TO EXPERIMENT WITH NEW WAYS TO CAPTURE HIS MOVEMENTS AND THE INNER AVENUES THEY FLOW FROM. A DREAM PROJECT :)
